IMPACT
Increased retention of members, secure revenue stream operating 24/7, focused business distinct from personal life.
From low self-esteem to high achiever, Jasmine Mays is a living, breathing story of success. She launched her own Las Vegas-based fitness program to become the best version of herself and now, through her accompanying app, she’s helping her community share the success.
Originally, Jasmine used Facebook to manage her business and community, adding all her clients as friends, but the overlap of personal and professional life was getting intrusive. At the same time, structured fitness programs are very hard to manage on a platform without a dedicated space to store and organise course materials, so members were getting frustrated too. Some dropped out halfway through her programs. Others refused to join altogether.
Working with Disciple
Although a suitable fitness mantra might be ‘no pain, no gain’, that doesn’t have to be the case when creating an online community. By choosing to work with Disciple, Jasmine simplified the operation of her business while creating a more meaningful experience for clients.
Content has always been central to Jasmine Mays Fitness, so we began by creating an intuitive content library organised by folders. Sounds simple, but Jasmine swears by the peace of mind she has from knowing her work is safe, easy to find and available 24/7. She’s added livestreaming and HD videos to the mix too, all seamlessly integrated into the app and greater quality than on Zoom and Facebook.
Personal and professional
With Facebook out of the way, Jasmine is boss again. She’s running her business her way, free from the limitations of algorithms and ads. The app, Jasmine Mays Fitness, is fully branded and independent, which makes the service look and feel as professional as it is. And as for Facebook, Jasmine’s been able to reclaim her friend list for personal use.
No longer shedding money, time and members, Jasmine was able to refocus on what’s important: shedding blood, sweat and tears! As a result, engagement has improved, the client base has broadened, and many more people have found health and happiness.